Wednesday, August 3, 2011

Customer Stories 4

This isn't a storie so much as a reoccurring event at work. And I ask why? How stupid must you be? And it happens every day and sometimes more than once.
Let me set the scene; the store is locked, the lights are off, the open sign is off, the sign on the door with the hours say we open in one hour. The acting manager is readying the store for the day, and I'm hanging out playing on my phone because I cannot help set up and I'm lame and there so early because that's when my ride can drop me off.
The car pulls up. The occupants stay in their car looking through the big front wall windows seeing the lights are not on. After about five minutes they climb out of the car and walk to the doors. Above the doors the the neon open sign is off. They get to the door pull the handle... and become very confused the doors are looked.
You would think at this point it would detour them. But have heart, our customers are more determined than that. They proceed to plant their hands on the glass door in binocular style and then plant their face in their hands to look for that hope that there is a mistake. All the while the brightly colored sign with the hours on it, two inches from the 'look out' spot on the door, completely ignored.
From there are intrepid customers will begin to knock on the door, or the slightly smarter ones will knock on the front window trying to get the attention of one of us inside. We then proceed to open the door a crack and tell them, as they seem to be unable to read, when the store opens. When we tell them they then ask if they can come in to just look around, which we can't do and they know it. But they think they are special because they are window shopping, not spending money but "just look."
Then heart broken because they realize they aren't special after all, they return to their car. But do they leave? No! They sit and wait. Once for 45 minutes when I was there to see. They sit in their car and wait for those doors to unlock and the light to go on. And they then enter, the sales man turns to them and asks them if they need and and help their response is, "just looking!"
How the hell do you go through all that to just look around? How do you go from being so desperate as to stare and pound and wait to, 'no I'm not here to buy anything I just was impatient to see what you have which I can check online at home with no hassle.'? It baffles me! What was so important you had to see it in person? Does our website promise a concert as well as our product? Why!?!
And this happens daily. To various degrees, but the over all theme is the same. Some don't get out of the car at all and wait, some do buy but one of our throw away items, some drive off. But the overall dance is the same and it confuses me. But then again, I never understood true stupidity, so whatever.   

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